Our client is a global luxury home exchange service based in Tennessee, United States. They offer a budget-friendly luxury residential solution across the world, saving their customers a huge rental fee.
- 180% Incressed Traffic
- 387 Link Built
- 56 Domain Authority
- 37 Timeline(Months)
The Industry & Its Opportunities
Home exchange services are highly popular these days, especially due to the increasing demand for travelling. A lot of people, these days, tend to explore the world & for them, buying new residences at every place they visit is next to impossible. These home exchange services often have a wide network across the world that enables them to offer budget-friendly residential options to travelers. It is a great way to cut down the excessive rental charges without compromising the standard of living.
Business Goals
The primary objective of our client was enhanced brand exposure & reaching out to the global audience base for long-term lead generation. For that, our client needed increased Search Engine traffic & higher Google rankingg
Challenges & Solutions
The project was particularly challenging for us due to the high competition in the market of home solutions & luxury home exchange services. Moreover, since our clients aimed to establish their business & services globally, we had to target a global audience base throughout the world.
Moreover, the website had zero backlinks & poor authority scores. Without boosting its traffic drive, it was impossible for us to make it rank higher on Google.
The niche-specific keywords & key terms were of high volume & were not enough to get featured on Google.
Also, building the brand from scratch with well-established niche credibility was very difficult for us. Without niche authority, our client’s website would have failed to become a brand.
We needed to work on managed link-building & guest-posting for quality backlink acquisition. It was the only solution to boost our client’s website traffic & authority score.
Our Backlink Strategy
First, we focused on managed link-building because initially, our client’s website had zero backlinks. So, Our expert link builders thoroughly analyzed the site’s backlink profile & identified the link-building opportunities after carefully scrutinizing the competitors’ backlinks profiles.
The fastest way to build niche credibility was guest posting on highly authoritative websites. By posting quality content on relevant websites, we could drive a huge referral traffic to our client’s website leading to improved SEO score, organic traffic growth, & Domain Rating.
So, the next thing we emphasized was managed link building. We identified the top-ranking relevant websites first & through expert blogger outreach strategies, we connected with the most influential bloggers & website owners.
Meanwhile, our expert content writers drafted outclass guest post articles that would naturally attract high-authority backlinks. Next, we convinced the bloggers & influencers & managed high-quality link insertion & guest post placements on their blogs & websites.
After carefully selecting the anchor texts, we added the links back to our client’s websites & also published guest posts on other top-ranking websites.
To target an audience across the world, we went for country-specific backlink insertion. We connected with country-specific influencers & bloggers for link insertion & targeted websites with country-specific domains for an all-inclusive brand reach.
We provided them with detailed updates throughout the link-building process & tracked the performance of the links obtained.
Types of Backlinks We Built
- Managed link building
- High-authority backlinks
- Guest posting
- Country-specific backlinks
Results
When we started working on the client’s website, it had a very low authority score and no organic traffic. We built 387 backlinks in just 37 months and boosted its organic traffic drive by 180%. Today, it is a site with a Semrush authority score of 38 and an average organic search traffic of 27.1K.
Increased Organic Traffic Growth
Increased Organic Keywords Ranking Growth
Our Unique Implementation of Strategies
We posted quality guest post content on highly popular travel blogs, community websites, & online travel forums with high authority scores & huge traffic drive. By driving referral traffic to our client’s website, we achieved massive growth in organic traffic.
Also, by targeting websites with specific domains such as ‘.us’, ‘.uk’, ‘in’, etc. for link insertion & guest posting, we expanded the audience reach of our client’s brand. We secured high-quality backlinks from popular websites & ensured maximum SEO advantages for the longest period.
Business Outcomes: Increased organic traffic, high authority score & Google ranking, increased brand awareness