Our client is a leading radiator manufacturing brand in the United Kingdom. For the past few years, it has been marketing a wide range of outdoor radiators to promote a comfortable living space.

• 157% Increased Traffic
• 160 Link Built
• 41 Domain Authority
• 19 Timeline(Months)

The Industry & The Opportunities for Business Growth

Outdoor radiators are essential in European countries, especially in the Western part. The natives rely on this electronic home equipment to restore the warmth inside their homes and sustain themselves comfortably in chilly weather. The increasing demand for these functional components makes the manufacturing industry a promising business.

What Were The Key Business Objectives?

Our client needed brand exposure at its best.

As a new manufacturing industry in the consumer market, the most important goal for them was to get new leads.

They partnered with us mostly to get increased sales & revenues and that was the whole of their brand existence.

We needed to boost the site’s SEO ranking & organic traffic and build niche credibility so that the business turns into a brand in the UK.

The Biggest Challenges We Faced To Promote The Services

Our client’s target audience was the natives of the United Kingdom. So, we had to make sure that the brand voice reached out to every corner of the country.

However, due to the increased demand for radiators in the UK, there were already a lot of existing brands specialized in manufacturing these components. Beating them in the SEO game was not easy because our client’s brand had zero authority score, initially.

Also, we needed something unique to sell our client’s products. Only a USP could help us promote their products in the market. However, building trust in the minds of the potential leads was also equally important because only that could enhance the brand’s online visibility.

The Best Solution To All The Issues

Considering the market competition, we decided to go for link-building. It could help the brand get the necessary recommendations which would make the site rank higher on Google. Moreover, it would provide the best SEO results within a short time and it was the only cost-effective strategy to boost the site’s growth.

Our Unique Strategy That Worked

We decided to go for managed link-building to get high-authority backlinks for our client’s site. Through expert blogger outreach campaigns, guest posting, & link insertion we could manage to acquire UK-specific backlinks.

Our expert link-builders identified the high-authority tech review websites & blogs that were ranking on the top of the UK-specific SERP. Next, we pitched to them personally and explained how adding our guest post articles & links back to our client’s site would provide their audience with a wholesome user experience.

Once they agreed, we focused on writing quality guest post articles and blogs that were SEO-friendly. These types of articles naturally invite backlinks from high-authority sites because every site’s owner wants the audience to learn about something new & engaging.

After that, we published our articles on the high domain authority websites and inserted links to specific anchor texts to get referral traffic.

Backlinks We Built

• Managed link building
• Link Insertion
• Blogger outreach
• High-authority backlinks
• Guest posting
• UK-specific backlinks

How We Achieved The Best SEO Results For Our Clients?

Finding the top-ranking tech websites in UK-specific Search Engine results was our primary focus. Once we did that, we selected a few that had natural backlink profiles, posted authentic content, & were highly authoritative.

We targeted sites, blogs, community forums, & platforms that had high audience engagement rates and posted content on relevant topics. Then, we published our articles & chose specific anchor texts that would make the audience click on them & explore our client’s website.

Our goal was to boost our client’s business in specific regions in the UK and we did that. As you can see, 93% of the organic traffic share comes from users belonging to the UK only.

We used a blend of non-branded & branded keywords in our guest post articles to make the site rank higher on Google.

And our strategy was quite effective. The site started ranking higher on Google for specific non-branded generic keywords of high volume

As you can see, our client’s brand ranked at the 1st and 2nd position of the SERP for the keywords ‘radiator’ & ‘radiators’. As a result, whenever the UK natives searched for ‘radiators near me’ or ‘best radiator brand’ on Google, the site appeared at the top of the Search Engine Results Page.

Moreover, the use of branded keywords such as ‘stelrad’ or ‘stelrad radiators’ made the website rank at the number 1 position of the SERP organically which increased the brand exposure to a great extent.

We posted articles that would address the different intent of our target audience. For example, we used mostly informational keywords that would educate our potential leads on topics such as ‘why they should invest in radiators’, or ‘a guide on how to use outdoor radiators’, etc.

However, we also used commercial keywords to provide the leads with the best destination to shop from. This approach engaged them and also increased their conversion rates.

The Final Outcome

We achieved exactly what we promised.

Within 1.7 years, we acquired 160 best-quality backlinks for our client’s website and boosted its organic traffic by 157%.

Currently, it is one of the leading websites of radiator manufacturers in the UK with significant niche authority with a domain authority score of 41. It is an authentic & one of the highest lead & revenue-generating websites with an average organic search traffic of 78.8K.

Business Outcomes

Higher authority score, increased organic traffic, enhanced brand exposure, & better ROIs.