Our client is a leading casino & betting website in the United Kingdom. With a wide variety of slots, slingos, & live casinos to explore, the website is a treasure for young betting & jackpot lovers.
- 350% Increased Traffic
- 360 Link Built
- 35 Domain Authority
- 18 Timeline(Months)
The Fascinating Industry of Online Betting & Gambling
These days, the younger population is solely dependent on online games & digital entertainment. Online casinos & betting games provide them with an easy option to have some fun & entertainment. Moreover, user-friendly navigation & smart-device compatibility make these gambling sites the recent favorites of young minds. With developed AI integration & live chat options, these digital gaming websites provide them with a much-needed break from their busy modern-day schedules & an opportunity to socialize with others belonging to the same age group. With immense increasing popularity, casino industries will secure a significant market value in the coming days.
The Prime Business Objectives
Getting leads was the main priority for our client. As a new casino website, they needed an identity that would establish their business as a brand. For that, the site needed higher SEO ranking, increased organic traffic, & niche authority so that players belonging to the UK regions would find their website on the top of SERPs.
What Were The Biggest Challenges For Us?
Establishing the site’s authority in the highly competitive niche of online betting, casinos, & gambling was indeed challenging.
To do so, we needed to focus more on boosting the site’s authority & credibility by reaching out to a larger audience base in the UK.
The only way to do this was by getting referrals & recommendations from the top industry resources through guest posts & link insertions. However, only a few website owners agree to guest post placements & link insertion that would drive their audience to a casino site.
Moreover, most of the competitors relied on paid backlinks for target audience reach. However, we knew that the success would be short-term & hence we focused on manual link-building for a long-term SEO advantage. But, the result would be comparatively slow.
Our Solutions
We went for strategic link-building as the cost-effective solution to the marketing issues of our clients. By publishing quality guest posts on high-authority websites & adding links back to our client’s site on top-ranking sites, we could boost the site’s traffic, Search Engine ranking, Domain authority, niche credibility, & lead/revenue generation.
Which Link-Building Strategies Did We Implement?
We focused on acquiring country-specific high-authority backlinks from reputed sites through personalized blogger outreach and insertion links to the right anchor texts present in the websites with high domain authority
We started with a thorough profile analysis of our client & the competitors. When we found that our client had no backlink built, we reached out to famous casino bloggers in the UK.
We pitched them with a personalized email describing all the benefits they would get by posting our guest articles on their websites. Once they agreed, we created high-quality content & published them on the websites.
Within a few months, our client’s website started ranking higher on Google for certain keywords. Meanwhile, we tracked all the SEO metrics of our client’s site & kept them notified at each step of link-building.
Backlinks We Built
- Managed link building
- Link insertion
- Blogger Outreach
- High-authority backlinks
- Guest posting
- UK-specific backlinks
- Casino backlinks
How We Achieved Our Promised Results?
We targeted casino guide articles with high domain authority. After selecting a few informative article topics, we created SEO-optimized guest posts & blogs that the audience would love to read.
Next, we published them on sites with the ‘.uk’ domain to reach out to a specific region-based audience.
We incorporated a few brand-specific keywords such as ‘fabulous vegas’, ‘fab vegas,’ ‘fabulousvegas’. As a result, our client’s site started ranking at the top position of the SERP increasing brand awareness.
As you can see, our client’s site was ranking higher on Google primarily because of the branded keywords.
The higher Search Engine ranking improved the site’s online visibility making it a reliable & highly authoritative casino destination. As a result, more online players started to find our client’s website on UK-specific search results.
Within a few months, they experienced an increase in the number of sign-ups & registered players. We successfully increased the site’s organic search traffic leading to enhanced brand reputation & online lead generation.
The Result We Got
Within 1.5 years, we secured 360 backlinks for our client’s site that increased their Search Engine traffic by 350% organically. At present, it is a top-ranking casino website with an authority score of 35 & a daily average search engine traffic of 41.4K.
Business Outcomes
Higher authority score, organic traffic, increased Google ranking, better online visibility, enhanced brand awareness, qualified lead generation, and better ROIs.