Our client is a leading WhatsApp automated customer support platform with an advanced GPT chatbot & workflow management system. It provides online business owners with a great workspace to connect with their customers easily. By successfully reducing the
- 550% Increased Traffic
- 290 Link Built
- 43 Domain Authority
- 19 Timeline(Months)
All About The Industry & Its Growth
Considering the rise of digital marketing in this fast-paced world, platforms like these have become a great alternative to managing e-commerce businesses. With these services, business owners can easily interact with their potential leads, showcase their products & services, and track their business campaign & customer engagement analytics.
By making client engagement simple & effective, they can also boost their business growth & manage to get better Return On Ad Spent through an increased number of clicks with high conversion potentials. It is safe to assume that these services will continue to be the latest trends in online business management due to easy workflow and interaction management.
Business Goals of Our Client
As a new service provider in the consumer market, the first thing our client needed the most was business awareness. They wanted their leads to know about their existence and utilize their services.
However, it was only possible through organic traffic increase. For that, we needed to boost their website’s ranking on the Search Engine so that online visitors could find them easily. Our primary goal was to enhance the site’s organic traffic & SEO ranking. So, we focused on building niche authority for our client’s website from scratch.
Was There Any Challenge That We Faced?
Though the competition was not incredibly high, promoting our client’s service was a bit challenging for us.
Usually, people are mostly reluctant to use any such third-party services. The mere thought of sharing their account credentials or personal information becomes quite intimidating for them. So, it was difficult for us to build that trust in their minds because as a new service platform, our client’s brand did not seem to be much credible to them.
We also needed to build niche authority for our client’s website so that Google would consider it reliable enough to feature it on the top of the SERP.
The Solution That Could Work The Best For Our Client
Boosting the site’s authority score & organic traffic was the only way to establish it as an authoritative brand within a short time. So, we came up with a unique link-building strategy for them that would get the site recommendations from the top-ranking tech websites on Google.
Our Backlink Strategy That Worked
Our client had something great to offer.
So, we had to acquire the best quality backlinks for the site’s profile.
Our expert link-builders noted down all the aspects that could be improved such as the number of backlinks and keyword & content optimization. Having a look at the competitors’ backlinks profiles helped us to move a step ahead with link-building because we found out what exactly our client’s website lacked & from where we could manage to get the backlinks.
Next, we selected a few reputed tech blogs and review websites in India generating huge organic traffic. We knew very well that we just had to leverage a few percent of this traffic & which would take our client’s site to the top of the SERP for sure.
We moved ahead & connected with the website owners & bloggers with personalized emails. In the emails, we clearly mentioned how publishing a few guest post articles from our end would significantly improve the browsing experience of their audience.
If they could get to know about something innovative that would help them manage their online businesses, it would lead to enhanced user satisfaction. Also, adding links back to our client’s site would make it easier for them to explore the site’s features.
When they agreed, our content writers wrote a few top-quality guest post articles that were fully SEO-optimized. Next, we published them on high-authority websites and selected a few anchor texts to insert the links back to the other existing web pages of our client’s website.
That was it!
Types of Backlinks
- Managed link building
- Link Insertion
- Blogger outreach
- High-authority backlinks
- Guest posting
- India-specific backlinks
How We Ensured The SEO Results We Promised?
We targeted only high-authority websites with a larger audience base because we wanted to reach out to them with our client’s unique brand voice.
Also, our target country was India. So, our outreach experts targeted tech sites that were raking well in India.
As you can see, most of the site’s traffic share comes from the users in India.
By targeting tech websites & service review websites along with a few community platforms, we ensured solid brand exposure. We used specific branded and non-branded keywords to let the audience know about our client’s website and it ranked at the no. 1 position on the Search Engine for many of these keywords.
Once the site started ranking high on Google, audiences could easily find it. With each passing day, the site’s organic traffic was increasing. When Google found that the site was recommended by industry experts, it considered the website an authoritative service platform.
The Results We Got
By acquiring 290 high-quality backlinks, we invited organic traffic in two ways.
- 1.First, the guest post placements & link insertions made it easier for the target audience base to find our client’s website easily.
- 2.By driving more referral traffic, we ensured a higher SEO ranking for the site for better online visibility.
Organic Traffic Growth
Within just 1.7 years, we boosted the site’s organic traffic by 550%.
Today, it is a highly authoritative website with an authority score of 43 & an increasing number of qualified leads & better ROI. The site’s daily organic search traffic on average is 100.3K which showcases the success of our link-building campaign.
Business Outcomes
Higher authority score & organic traffic, increased Google ranking, enhanced brand exposure, new qualified leads, and better ROIs.