Our client is a solar energy company based in America. They provide people with affordable & renewable energy sources to cut down their monthly electricity bills.
- 110% Increased Traffic
- 750 Links Built
- 40 Domain Authority
- 12 Timeline(Months)
Industry
The solar power market is a rapidly growing business all over the world because it is a cost-effective alternative to non-renewable energy sources. Solar-powered technology is a form of utilizing the energy source in a renewable manner which cuts down the ever-increasing cost of electricity.
Business Goals
Our client needed constant growth in the site’s organic traffic leading to better Search Engine ranking. The primary objective was to generate new & targeted leads with increased brand reputation and sales.
The Biggest Challenges We Faced
Finding the right audience base was challenging for us for this particular niche but we did it. We needed to identify the target audience who were actively searching for renewable energy sources & solar-powered technologies to invest in.
Secondly, boosting the website’s SEO ranking on search engines for local Search Result was crucial. Without Local Search Optimization, it was not possible for the US residents to know about the brand.
The market competition was significantly higher because a lot of companies these days are dedicated sellers of solar panels, & other gadgets. To get an edge for our client, we needed to focus on quality link building.
The Potential Solution
The only way to boost the website’s Search Engine ranking & organic traffic drive was to write relevant & informative articles and get them published on high-authority websites to drive referral traffic.
Backlink Strategies We Adopted
We worked on managed link-building for a greater reach to the target audience base. By posting quality content on other relevant websites that are authoritative & generate high traffic drive, we acquired backlinks for our clients.
We started by analyzing the overall backlink profile of our client. After analyzing their site & market opportunities, the next crucial step for us was to conduct a thorough scrutiny of the existing backlinks, broken links, or low-quality backlinks.
Our client’s website had zero backlinks. So, we opted for link insertion services & focused on high-authority backlink building. But, before that, we looked into the competitors’ backlink profiles further to identify their backlink sources for a solid outreach strategy.
Our expert link builders opted for manual blogger outreach campaigns. We pitched the industry influencers personally through strategic email campaigns & proposed them for guest posting opportunities. We highlighted the potential benefits of the guest post placement & how it will offer the audiences a greater user experience.
Next, we drafted quality guest posts for our clients & posted them on the high-authority websites. We selected the right anchor text on the website & added a link back to our client’s site.
Also, we analyzed the performance of the acquired backlinks thoroughly by using traffic monitoring tools. Meanwhile, we kept on updating our clients about each step of the link-building process.
Backlinks We Used
- Managed Link Building
- Link Insertion Services
- High-Authority Backlinks
- Blogger Outreach
The Outcome
Initially, the website had zero backlinks and it was a low-authority site. After securing 750 high-quality backlinks, the site’s organic traffic drive increased by 110% within just 12 months. Today, it is a high-authority website with an authority score of 37 with an average search traffic of 19.3K on average.
Increased organic traffic by 110%
Increased Organic Keywords Ranking
How We Achieved The Promised Results?
We created high-quality guest posts & started posting them on websites with high Domain Authority. Within just 12 months, the site started ranking for several niche & brand-specific keywords & terms with high search volume & density.