Our client is one of the leading direct lenders in the United Kingdom. With guaranteed same-day funding of pre-approved loans up to £1500 for people of all credit scores, our client’s company has been dominating the lending market industry for a long time.
- 357% Increased Traffic
- 44 Domain Authority:
- 250 Backlinks added
- 14 Timeline of Results
The Growing Industry
Due to the rising cost of living, people are becoming more dependent on third-party money lending services. These companies lend specific loan amounts to people with all types of credit scores. Direct lenders allow the borrower to pay the specific loan amount in easy installments. Businesses like this also offer several financial benefits such as same-day loan processing, pre-approved loans, etc.
Business Goals
The main focus of our client was to increase brand authority & awareness. For that, the site had to rank higher on the Search Engine leading to increased organic traffic & niche credibility.
Why Promoting The Business Was Difficult?
The project was not at all easy for us because promoting money lending services on Google is vulnerable to various rules & regulations. Traditional marketing strategies might not work for these companies or services.
Also, the niche credibility of money lending companies depends on the trust built in the minds of the audiences. So, we needed to work on establishing the business as a reliable brand on Google & building a solid brand reputation.
We also faced a lot of challenges in reaching out to the target audience with different needs & financial situations. Since the website was a UK-specific one; so we had to target audiences from the UK only.
The loan market industry is a highly competitive one. Also, loan service advertising gets really expensive. To generate higher ROIs for our client, we needed to work on organic traffic growth & higher SEO rankings.
The Potential Solution to These Issues
To achieve the best Search Engine results for our client’s website, we decided to work on high-authority backlink building, blogger outreach, link insertions, & guest posting.
Our Strategic Approach to Boost Our Client’s Website
We started with a thorough backlink profile analysis of our client. It helped us identify the best link-building opportunities.
However, before we managed link building & insertion, we had a look into the competitors’ backlink profiles. After we developed a hold over the UK loan markets & the potential marketing opportunities, our experts started to look for the top-ranking relevant websites.
The outreach experts pitched to the UK influencers & bloggers through personalized emails. Our customized blogger outreach proposals earned us the opportunity for guest post placements & link acquisition.
The experienced content writers drafted fresh blogs & guest post articles on relevant topics. We specially created fully SEO-optimized articles for natural backlink acquisition.
Next, we focused on guest posting on high-authority websites & inserted links back to our client’s site after selecting the right anchor text. As a result, we acquired high-authority & UK-specific backlinks from the top-ranking finance website.
Our experienced team members tracked the performance of the backlinks acquired. Also, we notified our client at every step of our link-building process.
Backlinks We Built
- Managed link building
- High-authority backlinks
- Blogger outreach
- Link insertion services
- Guest posting
- Country-specific backlinks
The End Results
We secured 250 backlinks for our client’s website within a few months. As a result, the site’s organic traffic increased by 357%. Today, the website is a high-authority site with a Domain Rating of 44 and an average organic search traffic of around 49.5K.
Check Organic Traffic Growth
Check Organic Keywords Ranking Growth
How We Implemented Our Unique Link-Building Strategy
First, we targeted websites with specific ‘.uk’ domains to target UK residents. Our outreach experts personally pitched to the reputed influencers & bloggers and convinced them to guest post placements. We reached out to websites & blogs that post content about financial services, loan approval, etc. After writing outstanding guest post articles, we published them on the top-ranking websites.
Also, we selected a few anchor texts on the high-ranking website. After selecting the relevant anchor texts on the high-authority website, we added the links back to your site. Within a few months, our client’s site started ranking for niche & brand-specific keywords.
Business Outcomes
Increased organic traffic, high authority score & Google ranking, increased brand awareness, new leads.