Edensgate.co.uk: 130% Organic Traffic Boost In 6 Just Months: Our Success Story For A CBD Site

Edensgate.co.uk: 130% Organic Traffic Boost In 6 Just Months: Our Success Story For A CBD Site

Our client is a UK-based CBD site selling a wide variety of CBD & cannabidiol products. For the past few years, our client has been marketing high-quality oral CBD products for good health. Starting from CBD oils, gummies, & mushrooms to teas & coffees, t

  • 130% Increased Traffic
  • 80 Link Built
  • 27 Domain Authority
  • 6 Timeline(Months)

The Popularity of The CBD Industry

The CBD & cannabis industry has a prominent hold over the consumer market. To combat daily stress & anxiety, people are becoming more and more dependent on CBD products with each passing day. Also, a huge number of the young population consume CBD products or opt for topical applications for general wellness and skincare purposes. So, it is safe to assume that CBD industries will continue to generate huge profits in the future.

What Were Our Client’s Business Goals?

Our client’s primary business objective was to establish their business as a reliable brand in this highly competitive CBD market. For that, they needed increased brand awareness & more organic traffic. All these were only possible if the website ranked higher on Google. With a high ranking, our client’s website’s authority score would easily increase making it a trustworthy and authoritative CBD brand in the UK.

Was The Project Challenging For Us?

Well, yes!

The project was indeed challenging.

Since the niche industry was highly competitive, we had to boost our client’s site’s SEO score & bring it to the top of the SERPs. The objective was to establish the business as a highly recommended brand so that whenever people would search for ‘cannabis products,’, ‘CBD oil,’ or ‘CBD products’, our client’s website would feature on the top.

However, Google understands the search intent of the people. So, we needed to optimize our client’s website in a way so that it would rank higher on Google irrespective of the search queries related to CBD & cannabis.

To drive more organic traffic to the site and increase its authority score was even more difficult because there were other competitors already existing in the market who successfully established themselves as brands. Beating them in Google ranking required something more targeted, unique, accurate, & reliable.

Our Solutions That Could Make The Site Rank Higher on Google

As a newbie in the CBD market, our client wanted a higher SEO ranking as soon as possible to generate revenues. The only way to boost the site’s Google ranking & drive more organic traffic was strategic link building through link insertion & guest posting.

However, there was a challenge for us..again!

Not many websites accept guest posts on topics such as cannabis, CBD, cannabidiols, etc. So, we had to find out the right platforms for guest posting & link acquisition.

One thing was clear.

A good quality backlink profile could earn our client the most awaited & long-desired SEO advantages boosting its organic traffic, authority score, brand awareness, & lead generation.

What Was Our Backlink Building Strategy?

We knew that we would have a hard time finding the best-ranking websites that could be our ideal choice for guest post placements. So, we started with an overall analysis of our client’s website & got a detailed insight into the products available.

We listed down the names of a few competitors & identified the link-building sources. Since our client was a retail owner, we needed to publish our blog posts on buyers’ guides & other informative articles so that our potential leads could know the true value of the CBD products before buying.

We reached out to a few website owners & bloggers who post content about CBD awareness through personalized emails. Our link builders also connected with the community forums in the UK so that we could target a huge potential customer base from specific regions of the United Kingdom.

Organic Keywords Growth

As you can see, our client’s website shares maximum traffic from the UK.

We negotiated with them & stated all the benefits their audience would get if they agreed to our proposals of guest post placements. We wanted to reach out to the larger audience base of the top-ranking website & offer them a reliable marketing option so that they could buy the CBD items they needed in one go.

Once they agreed, we created informational guest post articles on cannabis & CBD products and published them on high-authority websites. We also selected a few relevant anchor texts on those top-ranking websites such as ‘Check out the best CBD products,’ ‘Looking for the best CBD oil?’ or ‘Have a look at the premium range of CBD tea & coffee”, etc. and inserted links back to our client’s site.

The result was phenomenal and we also tracked each and every SEO metric of our client’s website to know how the backlinks were performing for the site.

Types of Backlinks

  • Managed link building
  • Link Insertion
  • Blogger outreach
  • High-authority backlinks
  • Guest posting
  • UK-specific backlinks
  • Cannabis backlinks

How Did We Boost Our Client’s Website Through Strategic Approach?

We targeted only UK-specific domains so that we could reach out to the audience base from the UK. Our outreach experts carefully scanned through the Google SERPs and listed down the URLs of the top cannabis websites that would accept guest posts. We targeted sites that post content on ‘how to choose the best CBD oil,’, ‘health benefits of CBD gummies,’ ‘5 reasons to invest in CBD tea & coffee,’ etc.

When we moved ahead with the guest post placement & link insertion proposals, they agreed quite readily. After all, the reputed bloggers & website owners wanted their audience to find a shopping destination for purchasing CBD products that they might need.

When we published our articles, our client’s site started ranking for brand-specific keywords such as ‘edensgate’, ‘eden’s gate,’ etc. which helped our client to experience significant brand exposure to the UK residents. Also, some of our guest posts were ranking for niche-specific & generic keywords such as ‘garden gummies’ which were high volume. These keywords made our client’s site rank higher on Google because of the extensive search queries related to these phrases.

Organic Keywords Growth

We posted primarily informational blog posts that captured the attention of the common buyers. Moreover, the anchor texts we selected for link insertion were quite captivating & clickworthy. We monitored a huge improvement in the site’s organic traffic & authority score after strategic link-building.

Organic Keywords Growth

The Result That Our Client Wanted

By using specific keywords, we made our client’s site rank high on Google. We used a blend of branded and non-branded keywords for a natural brand image.

Organic Keywords Growth

Also, by securing 80 links from high-authority relevant websites, we boosted the site’s organic traffic by 130% within only 6 months!

Today, it is a niche-authoritative cannabis site with an increased authority score of 27 & daily organic search traffic of 983 on average

Organic Traffic Growth

Organic Keywords Growth

Organic Keywords Ranking Growth

Organic Keywords Growth

Business Outcomes

Higher authority score, organic traffic, increased Google ranking, enhanced brand exposure, better ROIs.