Our client is a renowned workers’ compensation insurance service. For over a decade, it has been assisting workers in getting compensation insurance for financial stability. The company has already served US citizens from 46 states & in the Columbia dis.

• 300% Increased Traffic
• 150 Link Built
• 50 Domain Authority
• 24 Timeline(Months)

The Industrial Opportunities

The compensation insurance services provide the employers with the necessary financial compensation & medical expenses during their employment. It covers accidental medical emergencies, disability benefits, & issues like lost wages.

Business Goals

Our client wanted to improve the site’s Search Engine ranking which would enhance its niche authority. With increased organic traffic & brand credibility, our client’s site could generate new potential leads leading to well-established brand awareness.

Marketing Challenges & Our Solutions

The biggest challenge we faced in boosting the website’s organic traffic drive was to build brand trust. People often do not trust these companies and consider them unreliable & complicated due to hidden clauses, denied claims, & slow processing.

We had to build a transparent brand image focusing on enhanced trust in the minds of the audience. The only way to do this was to work on improving niche authority & credibility that would encourage other visitors to know about our client’s brand.

Next, the industry of insurance is highly regulated which narrows down advertising opportunities due to specific rules & standards. Moreover, the industry is a highly competitive one. So, it required us to be strategic enough to convey the brand’s voice in a unique way that would address the individual requirements of the customers.

Targeting the US residents was the primary objective of our link-building campaign. So, optimizing the website to get it featured on US-specific Search Engine Result Pages was crucial for us.

The best way to do all these was to acquire high-authority country-specific backlink acquisition, link insertion, & guest posting. We knew that to boost our client’s website traffic, we needed to improve our client’s brand reputation, reach out to the right customer base, & build niche credibility. Only then, we could attract new leads & generate revenues for them.

The Steps to Link-Building

We started our link-building process by analyzing the site’s backlink profile. After that, we started identifying relevant high-authority websites.

Our outreach experts connected with the reputed website owners manually through personalized emails & target blogger outreach campaigns. After that, we highlighted the mutual benefits of guest post placements & link building.

Once they agreed, our skilled writers drafted quality guest posts & we published them on the top-ranking industry websites. We selected the anchor texts, inserted the links back to our client’s site, and managed high-authority backlink building.

We targeted websites with a ‘.us’ domain for a country-specific link-building approach. Our link builders monitored the performance of the links acquired until our client saw the improvements in their traffic drive & SEO ranking.

Types of Backlinks

• Managed link building
• High-authority backlinks
• Blogger outreach
• Link insertion services
• Guest posting
• Country-specific backlinks

Our Unique Outreach & Link Building Campaign

We connected with popular insurance & policy review websites, community platforms, & online forums spreading awareness about various insurance & claim management processes. After ensuring that the sites rank well in the US-specific Google results, we reached out to the bloggers with quality guest posts.

We secured high-authority backlinks for our client’s website & within a few months, it started ranking for niche-specific keywords. We also opted for brand-specific keywords for faster ranking on Google. Our strategic approach not only boosted the site’s authority score but also generated new leads with higher conversion potentials.

The Final Outcome

We built 150 backlinks for the website in 24 months & the result was phenomenal. Our experts successfully boosted the organic traffic drive of the site by 300% which further increased the authority score & daily organic search traffic percentage.

Business Outcomes:

Increased organic traffic & brand awareness, better SEO ranking, lead generation.