Our client is a personal loan company based in the United Kingdom. It provides quick & easy loans to clients with no hidden cost. With a number of benefits such as faster loan processing, quick payouts, & direct money lending, our client’s service is on

• 112% Increased Traffic
• 37 Domain Authority
• 200 Backlinks secured

The Industry

Direct money lending or personal loan industries are some of the fastest-growing businesses these days. With the ever-increasing cost of living, people are becoming more dependent on third-party money lending agencies that let them pay the loan amounts in easy installments. The industry has the potential to become even more profitable in the coming days.

Business Goals

As a new player in the market of money lending and personal loans, the first thing that our client needed the most was brand awareness. Also, for wide market exposure, the site needed high organic traffic and a significantly higher ranking on Google.

The Issues Related To The SEO Marketing of Our Client’s Business

Without actively reaching out to potential customers, there was no other way for our client to earn better revenues. However, brand awareness is subjected to high Google ranking & a constant flow of organic traffic to the website. Without quality content & a solid backlink profile, it was quite difficult for us to do SEO marketing for our client.

The Solutions We Offered

The best solution that could address all these issues was link-building. If we could get recommendations for our client’s website from the big players in the market, Google would consider our client’s site as an authoritative website in the niche of money lending & personal loans.

The Backlink Strategies Used By Us

For us, the most important thing to do was to build niche credibility for our client’s website. To boost the authority score of the website & to drive higher organic traffic to it, we focused on building links.

In order to get high-quality links from authoritative industry websites, we needed to make sure that our client’s site had enough link-worthy assets that would naturally attract backlinks from the top-ranking relevant websites.

We started with a thorough analysis of our client’s niche and website. To be in a more advantageous position, we also had a look into the competitors’ profiles and identified the best backlink-building opportunities that we could utilize for our client.

After that, we reached out to the most influential bloggers who post daily content on finance, financial services, tips, & tricks to save more money, quick loan disbursals, etc. We targeted only those finance websites that rank really well in the UK-specific search engines.

We pitched to them manually with a personalized email stating all the benefits they would get if they would allow us to post guest articles and blogs on their websites. We emphasized how our client’s articles would provide their audience with a perfectly satisfied user experience as they had valuable information.

Once they agreed, our entire team of content writers focused on creating SEO-optimized articles & blogs on topics related to loans, finance, etc. We delivered quality guest posts within 7 days & then published them on the high-authority websites.

We also paid great attention to selecting the right anchor text on the high-ranking websites so that we could add the links back to our client’s site to drive referral traffic.

After link acquisition & guest post placements, we monitored the site’s progress further. We tracked the different SEO metrics to note how beneficial the acquired backlinks proved to be for our client’s website. Starting from keyword performance, link quality, Search Engine ranking, & authority score, we analyzed each of these aspects until we could see improvements.

Backlinks We Built

• Managed link building
• Link Insertion
• Blogger outreach
• High-authority backlinks
• Guest posting
• UK-specific backlinks

Our Link-Building Approach That Dominated SEO Results For Our Client

Our link-building approach was highly strategic. We took our client’s pain points into account and worked accordingly. Since brand exposure & high organic traffic drive were two major concerns for the client, we focused on two things primarily. One was building niche-authority and another was target audience reach.

We chalked out exactly what our target audience was looking for. The chances were high that people interested in personal loans would look for reliable money-lending services, credit scores & their impact on loan approval, finance tips, etc.

So, we targeted high-authority websites that were ranking high on UK-specific Search Engine Result Pages. All the websites were relevant to the industry of loans & finance & subject-specific.

Once we posted our guest articles on those websites, our client’s site started ranking higher on Google. We found out that they were specifically ranking for brand-specific keywords such as ‘fast loan’, ‘fast loan uk’, etc. The site also ranked no. 1 for certain niche-specific keywords, for example, ‘pay day fast loan.’

First, we targeted websites with specific ‘.uk’ domains to target UK residents. Our outreach experts personally pitched to the reputed influencers & bloggers and convinced them to guest post placements. We reached out to websites & blogs that post content about financial services, loan approval, etc. After writing outstanding guest post articles, we published them on the top-ranking websites.

Also, we selected a few anchor texts on the high-ranking website. After selecting the relevant anchor texts on the high-authority website, we added the links back to your site. Within a few months, our client’s site started ranking for niche & brand-specific keywords.

We primarily relied on informational content & to some extent, on commercial & navigational content. Our experts had the right estimation that our target audience would search for more information on loans & money lending and a few percent would look out for a reliable agency.

After we published our guest articles, our client’s site started ranking higher on Google. To move a step ahead, we further selected the right anchor texts on the authoritative website. We selected them on the basis of customer preference & click patterns so that they would find the topic quite interesting and click on it.

Within a few months, our client’s site traffic increased to a huge extent because we successfully drove a huge percentage of referral traffic by leveraging the interest of high-authority website visitors.

Gradually, the authority score of our client’s site also improved as Google featured it on the top of the SERP. As a result, more and more people could find it easily.

Increased Organic Traffic

Increased Organic Keywords Ranking

Result

We secured 200 backlinks for our client’s website and within a few months, we saw an improvement in the site’s organic traffic, authority score, & Domain Rating. Our expert link builders boosted the site’s traffic by 112% making its authority score 37 at present. Currently, it generates 58.9K organic search traffic daily making it a highly authoritative & established brand with profitable revenues.

Business Outcomes

Higher authority score, organic traffic, increased Google ranking, enhanced brand exposure, better ROIs.