Our client is a leading software development company based in the Eastern Europe. It has been offering its clients top-notch gaming engineering services & brilliant art productions.

• 780% Increased Traffic
• 150 Link Built
• 40 Domain Authority

The Industry & Market Opportunities

The software development market is experiencing robust business growth across the world primarily because of the recent digital transformation, increasing tech dependence, & the shift in gaming preferences. The gaming industry grows rapidly these days while focusing on technological innovation, mobile gaming options, & others with significant potential for expansion.

Business Goals

As a budding software development company, the thing that our client needed the most was audience reach and brand awareness. However, for that, it was essential for us to boost the site’s Search Engine ranking & organic traffic so that we could reach out to the largest audience base in Europe & the world.

The Marketing Challenges

The primary challenge for us was to establish the website as an authoritative site on Google. For that, we needed excellent content that the audience would genuinely love to read. Once we could establish the site’s authority in the gaming & software industry, the online audience would visit the site often leading to better Search Engine ranking & higher Domain Rating. Also, We needed to tap into the right audience base who are genuinely interested in software & gaming.

Our Unique Business Solutions

The fastest way to boost a site’s organic traffic was to improve its exposure. For that, link building was the best & most convenient way. Targeted link-building could offer a cost-effective solution to our clients & increase their site’s Google ranking. With a higher ranking on the Search Engine, our client’s website could easily secure the top positions of the SERPs leading to increased lead generation & revenues.

Our Customized Link-Building Strategies

We started with analyzing the client’s sites thoroughly to look for any broken links that might impact their ranking on Google. However, they had zero backlinks initially.

So, we performed a thorough scrutiny of the competitors’ backlink profiles & identified the potential link sources.

Next, our outreach experts reached out to reputed website owners & bloggers who post content about software development, gaming designs, tools & more. We pitched to them manually with personalized emails stating all the benefits they would get if they agreed to our guest post placements.

After that, we created informative blog posts on relevant topics & published them on the top-ranking website. We also inserted links back to our client’s site after careful identification of specific anchor texts on the high-authority websites.

After link acquisition, our team tracked the progress of our client’s site & analyzed how each specific keyword & term was performing on the search engine.

Types of Backlinks We Used

• Managed link building
• Blogger outreach
• High-authority backlinks
• Guest posting
• Link insertions

The Results

Our strategic & targeted outreach campaigns & managed link-building process increased our client’s site traffic by 780%. We created 150 high-quality backlinks for the website that increased its Domain Rating, authority score, & daily site traffic (organic). Today, the website’s authority score is 40 with a daily organic search traffic of 18.9K on average.

Check Out Organic Traffic Growth

Check out Organic Keywords Ranking Growth

How We Implemented Our Link-Building Strategies?

We connected with the top gaming websites, software development review sites, & gaming forums and published our guest post articles there. We managed to obtain high-quality backlinks from these authoritative websites that generate huge targeted organic traffic.

Also, we inserted links on these top-ranking sites that captured the attention of the site visitors. Upon clicking on the relevant anchor texts, the audiences landed directly on our client’s website boosting its referral traffic.

Within a few months, our client’s website started ranking for specific keywords & secured one of the top positions on Google.

Business Outcomes

Higher authority score, increased organic traffic, enhanced brand reputation & awareness, better lead generation.