Our client is a leading software engineering company with expert cybersecurity services & AI consultation. For the past few years, our client has been offering tailored tech solutions with advanced data analytics, IoT products, cloud services, & more to u
- 125% Increased Traffic
- 285 Link Built
- 39 Domain Authority
- 12 timeline(Months)
The Industry Opportunities
Software engineering services are the most profitable industries throughout the world’s digital market. Due to the unstoppable tech advances and rapid digitalization, we can safely assume that the industry’s annual turnover will exceed USD 127.5 billion by 2032. With a CAGR of 10.9% on average, the software industry is one of the most promising business industries.
The Primary Business Objectives
Our client needed traffic & qualified needs the most. To secure the top positions on the SERP, the most important thing needed was solid brand exposure that would drive organic traffic to the site making it a reliable & authoritative brand in the industry of software engineering & development.
The Difficulties We Faced in SEO Marketing
The industry itself is a highly competitive one because more and more software development agencies are securing the top SERP rankings. Beating the already existing big players in the market required an accurate, faster, specific, & targeted approach.
Also, the site had zero backlinks, and acquiring backlinks in a huge number would become suspicious to Google. We needed a more natural backlink profile for our client to stay ahead of the competition.
Moreover, increasing the authority score of our client’s site from zero was indeed challenging. We had no option other than to build a promising audience base for the site leading to increased organic traffic.
Also, without generating trust & credibility in the minds of the audience for our client’s services, we could not establish the site as an authoritative brand. In short, we needed to expose the business to a larger audience as soon as possible for increased brand awareness.
The Best Solution We Offered
Link-building was the short answer that could address all these marketing issues.
However, it needed to be strategic for maximum SEO advantages for our client’s website. By posting high-quality tech articles & saas-related blogs on top-ranking relevant websites, we could get our client the most-needed brand exposure, increased organic traffic, niche authority, higher SEO rankings, & qualified leads with high conversion rates.
Our SEO-Boosting Backlink Strategy
The time was really short & we had something greater to achieve.
So, we went ahead with strategic moves & started analyzing the competitors’ backlink profiles. Once we got a hold of the link-building opportunities & market potentials, our experts organized targeted link-building campaigns.
We identified the top-ranking websites that post regular content on software development, technologies, website solutions, saas services, & SEO marketing. Then, with personalized emails, we pitched to them stating the mutual marketing benefits of accepting our guest posts and link insertions.
Next, we focused on writing high-quality articles on relevant topics & published them on high-ranking websites. We further identified a few click-worthy anchor texts & inserted links back to our client’s website & other existing web pages for increased reach to our target audience.
After that, we thoroughly analyzed the performance of the keywords, anchor texts, & backlinks acquired & delivered the best SEO results to our clients that we promised.
Backlinks We Acquired
- Managed link building
- Link Insertion
- Blogger Outreach
- High-Authority Backlinks
- Guest posting
The Successful Implementation of Our Link-Building Strategies
To rank our client’s website higher on Google, we needed to focus on keyword placements, quality guest posting, & high-authority backlink acquisition.
So, we targeted a few relevant websites that were ranking at the top of the SERPs. However, since our client offered software development & engineering services, we had to secure quality guest posts on high-authority websites that post content about similar services. We pitched to site owners & bloggers posting general tech blogs, Web development & design articles, & cloud & saas services. Also, we posted our guest post articles on other open source platforms with much popularity and SEO marketing websites.
Next, we wrote informational articles on specific topics such as ‘business intelligence vs. data analytics,’ ‘how to improve communication system?’, ‘A guide on AI implementation’, ‘5 tips to utilize banking solutions,’ ‘6 trends of data engineering’, etc. However, our experienced & skilled writers also focused on addressing the commercial search intent for the audience who were actively looking for software development solutions & services.
Increased organic traffic by 110%
Once the audience of the authoritative websites clicked on the relevant anchor texts, they were referred back to our client’s site. Moreover, the site started ranking higher on Google for certain brand-specific keywords such as ‘n-ix,’ ‘n ix’, etc.
This resulted in increased brand awareness, organic traffic, & higher SEO ranking. Within a few months, we started noticing a huge improvement in the site’s SEO ranking.
The Results We Promised
We secured 285 links for our client’s website. Within the time span of 1 year, we managed to boost its site’s traffic by 125%.
Today, the site’s authority score is 39 which makes our client’s brand highly niche-authoritative. It generates 18.9K organic search traffic on average which showcases the success of our strategic link-building approach.
We have successfully improved our client’s site performance on Google which would provide them with long-term SEO benefits. Currently, it is one of the leading software development services across the world generating a huge number of qualified leads every day.
Business Outcomes
Higher authority score, organic traffic, increased Google ranking, enhanced brand exposure, higher leads with increased conversion potentials, & better ROIs.