Our client is an apparel brand in the United Kingdom. It offers customers a wide variety of pajamas, dressing gowns, & sleepwear. The site offers attractive discounts on special occasions making it one of the leading online retailers for women’s, men.

• 1217% Increased Traffic
• 24 Domain Authority
• 500 Backlinks added

The Industrial Opportunities

The clothing & fashion industries are highly popular businesses these days. With the increasing consciousness of people in terms of styling & fashion, clothing brands have acquired some of the best business spots in the consumer market. Users want fashionable clothing that also ensures daily comfort & that’s why, the industry is experiencing a sharp rise in demand.

Business Goals

To secure a place in the highly competitive industrial market of clothing, our client’s website must rank higher on the Search Engine. For that, they needed a significant increase in organic traffic. It was, however, only possible through target audience reach that would drive new leads to the website

The Challenges We Faced in Terms of Marketing

The biggest challenge to improve the site’s ranking on Google was the high competition in the niche of fashion & apparel. There are millions of retail websites selling unique clothing ranges.

To establish our client’s business as a brand on Google, we needed to reach out to a larger audience base in the United Kingdom. Though the website offers a range of different clothing options, our target audience was primarily women belonging to a certain age group (around 14 to 35, to be specific).

Also, to build this brand from scratch, we had to focus on building trust & credibility in the minds of the audience. For that, boosting the site’s Domain Rating or Authority score was crucial.

The Solutions Offered By Us

We provided the client with targeted link-building services for maximized audience reach, organic traffic increase, & improved Search Engine ranking.

Our Unique Backlink Building Strategy

We started with our client’s & the competitors’ backlink profile analysis. Once our expert link-builders developed a thorough insight into the potential market opportunities, we moved ahead with our strategic blogger outreach campaigns.

We opted for a managed link-building & link-insertion process to acquire high-authority backlinks for our clients. For that, the best strategy was to publish guest post articles.

So, our experts pitched to the industry-reputed fashion & clothing website owners & bloggers & sought the opportunity for link-building through guest post article publication & link insertion.

We created unique guest post articles & published them on the top-ranking websites. Also, we selected a few anchor texts on the high-authority websites & added a link back to our client’s other existing web pages.

After backlink acquisition, we also tracked the progress of our client’s website & analyzed the keyword rankings. Meanwhile, we updated our client at every step of our link-building process.

Types of Backlinks

• Managed Link Building
• Blogger Outreach
• Link insertion
• High-authority backlinks
• Guest posting

End Results

As soon as the website started ranking higher, we could see a huge improvement in the organic search traffic. With our strategic link-building services, we could earn our clients 500 high-quality backlinks that provide their site with massive SEO growth of 1217%. With an increased brand reputation & larger audience reach, our client’s business was transformed into a brand with an authority score of 24 & an average organic search traffic of 3.7K daily.

We posted primarily informational blog posts that captured the attention of the common buyers. Moreover, the anchor texts we selected for link insertion were quite captivating & clickworthy. We monitored a huge improvement in the site’s organic traffic & authority score after strategic link-building.

See Below Organic Traffic Growth

Increased Organic Keywords Ranking

The Result That Our Client Wanted

By using specific keywords, we made our client’s site rank high on Google. We used a blend of branded and non-branded keywords for a natural brand image.

Also, by securing 80 links from high-authority relevant websites, we boosted the site’s organic traffic by 130% within only 6 months!

Today, it is a niche-authoritative cannabis site with an increased authority score of 27 & daily organic search traffic of 983 on average

Organic Traffic Growth

Organic Keywords Ranking Growth

How We Achieved Results With Our Link-Building Strategies?

We pitched to the relevant bloggers & influencers with personalized emails stating how our guest post publications will help them offer a comprehensive & satisfied user experience and they will get an edge over the competitors. So, we reached out to the top-ranking blogs & websites that talk about the latest fashion, clothing, & apparel along with other community platforms.

We selected a few relevant anchor texts on the blogs and articles & added a link back to our client’s website. Also, we posted our guest posts on authoritative websites. As a result, our client’s website started ranking higher on the Search Engine for specific keywords & phrases.

Business Outcomes

Increased organic traffic, high authority score & Google ranking, increased brand awareness.