Our client is a leading provider of a wide variety of artificial hair extensions & an extensive range of different hair styling products & equipment. Starting from clip-in, tape, & nano-bond extensions of different shades, lengths, & types to haircare pr
- 310% Increased Traffic
- 260 Link Built
- 30 Domain Authority
- 12 Timeline(Months)
The Rising Industry
Hair styling is the new trend these days. To stay in vogue, women have started to adopt new hairstyles each day. So, it is safe to assume that the industry will walk a long way in the future as it is one of the most promising business industries these days.
Business Goals of Our Clients
The one and only objective of our client was to get more leads!
But for us, it was the probable outcome of following a strategic procedure.
The stepping stones to getting the end results were building niche authority, increased organic traffic, & higher ranking on the Search Engine.
The Biggest Obstacles We Experienced
Reaching out to the right audience was difficult for us because of the low authority score of the site & poor organic traffic. Also, the industry was highly competitive which posed a lot of challenges in terms of beating the top competitors.
We Came Up With The Best Solution!
Though the time was short, we knew strategic link-building would provide our clients with the best SEO results. It would successfully boost the site’s organic traffic & SEO score making it visible online. Also, the unique brand voice would reach out to the right audience base leading to enhanced brand identity and credibility.
What Strategies Did We Follow To Achieve The SEO Results?
We tried out a blend of link-building strategies.
First, we focused on managed link-building from relevant industry websites with high organic traffic and Domain Authority. Next, through expert blogger outreach campaigns, we convinced the owners & bloggers for guest post placements & link insertions to get high-authorty backlinks for our client’s sit
Our guest post blogs were SEO-optimized and informative which the audience would love to go through. On top of that, the link insertion strategy was quite successful in exposing the client’s brand to a wide audience base.
Types of Backlinks
- Managed link building
- Link insertion
- Blogger Outreach
- High-authority backlinks
- Guest posting
The Final Outcome
We successfully achieved the best SEO results for our clients that we promised. Within 1 year, we secured 260 high-quality backlinks for the site which skyrocketed the site’s organic traffic up to 310%. Today, it is a globally renowned brand with a higher authority score & increased lead generation.
Organic Traffic Growth
organic-keywords-ranking-growths
How Did We Implement The Strategies In Reality?
We reached out to the website owners who post content on ‘hair styling tips’, ‘top 15 hair styling tools’, ‘A guide to choosing the perfect hair extensions,’ etc.
When we added the links back to our client’s site to specific anchor texts such as ‘check out the latest hair styling tools,’ or ‘click here to find the perfect match for your hair extension’, the audience clicked on them & landed on our client’s site.
The recommendations coming from the industry experts made the site rank higher on the Search Engines leading to enhanced trust in the minds of the potential buyers.
Business Outcomes
Higher authority score, increased organic traffic, enhanced brand exposure, & better ROIs.