Our client is a UK-based casino site. It offers a wide option of casinos, jackpots, slots, & live casinos to the users for ultimate fun and entertainment.

• 1587% Increased Traffic
• 370 Link Built
• 43 Domain Authority
• 24 Timeline(Months)

The Industry With High Potentials

Casino sites are the latest attractions in today’s world of digital games. Starting from online betting games to the thrilling experience of playing slots & jackpots, casino websites are the recent click-bait.

Was Promoting The Casino Site Difficult?

Of course, yes!

Each day, thousands of casino sites are being developed worldwide. Capturing the user market was similar to boosting the site’s traffic significantly. However, the biggest challenge was to do this as soon as possible. A day’s delay was equivalent to letting another competitor take the top spot on the Search Engine.

Also, our client’s target audience base belonged to the UK. To reach out to them, we needed a country-specific approach that would cater to the interests of the players from that specific country.

Building credibility & trust in the minds of the audience about the new casino site was even more challenging. The site’s authority score was very low and giving it a push demanded a huge improvement in the SEO score & organic traffic.

Our Solution

The one and only solution was link-building, undoubtedly!

It was the only way to boost the site’s traffic & authority score within a short span of time. Only strategic link-building could get our client’s site the much-required brand exposure that was the stepping stone to turning it into a brand.

So, What Was The Strategy of Link-Building?

The cost-effective link-building solution was to work on guest posts & link insertion. However, there were very few websites available that were ready to accept guest posts & articles due to certain rules & regulations. We knew traditional marketing was not enough to boost the site’s traffic.

So, developed another strategy.

We analyzed the competitors’ backlink profiles to get an idea of the high-authority websites that could provide us with good-quality backlinks for our client’s site.

However, there we faced another challenge!

Due to a lack of good backlink sources, we found that the competitors were relying mostly on paid backlinks. The result was quick!

However, we focused on manual link-building because we knew that the victory was for a short time. So, the outreach experts reached out to the top-ranking relevant websites & blogs & asked for guest posting and link insertion opportunities.

Next, we focused on quality guest posts and articles, published them on high-authority websites, & waited for the results. We also inserted links back to our client’s website’s other web pages on those top-ranking websites.

Our strategic efforts proved to be successful when we noticed an increase in the site’s traffic & authority score.

Types of Backlinks

• Managed link building
• Link Insertion
• Blogger outreach
• High-authority backlinks
• Guest posting
• UK-specific backlinks
• Casino backlinks

Targeted Domains

How We Implemented Our Link-Building Strategies?

First, we targeted the most popular casino-specific websites with the domain ‘.uk’. It was particularly crucial because we wanted to target the audience base belonging to a specific country region

However, not all casino sites agreed to guest post placements & link insertion. Also, placing the posts on a random casino website was of no value. Since our client offers casino games, we needed a platform where the target audience would learn about the different types of games such as slots, jackpots, etc.

So, we reached out to high-authority websites with content such as ‘10 tips to win in the jackpot,’ ‘the best casinos to play,’ or ‘5 winning tips for slot players,’, etc. The website owners agreed to the mutually beneficial deal because they wanted their audience to have a comprehensive browsing experience. Inserting links to our client’s site would provide them with the best gaming options to explore.

We created SEO-optimized casino articles that would naturally attract backlinks from reputed sources. Also, we selected a few anchor texts for link insertion.

After guest post placements, our client’s site started ranking at the number 1 position on Google for brand-specific keywords such as ‘sun vegas’, ‘the sun vegas’, etc.

It exposed the brand to a wider audience making it feature on the top of Google SERP. Naturally, it led to increased organic traffic through referrals from top-ranking websites & Google recommendations leading to enhanced authority scores, better reach to the target audience, qualified lead generation, & better ROIs.

The Results We Got

We secured 370 high-quality backlinks for our client’s website achieving a huge improvement in the organic search traffic by 1587% within the time period of just 2 years.

By using branded keywords (primarily), link acquisition, & quality guest posting, we increased the site’s niche-authority.

Currently, the site is a highly authoritative casino site with an authority score of 43 & average daily organic search traffic of 285.5K.

Business Outcomes

Higher authority score, organic traffic, increased Google ranking, UK-specific reach, enhanced brand exposure, and better ROIs.